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Skip Navigation LinksHome : Products : Business Relationship Manager : Industries : Sports and Entertainment
 
Business Relationship Manager
 
Overview
Read an overview of MTP Software's Business Relationship Manager suite
 
Features and Benefits
Learn more about the key features and benefits of BRM
 
Industries
Find out how BRM is helping professionals in your industry
 
Architecture
Review BRM's technical architecture and minimum system requirements
 
Compatibility Matrix
View the latest BRM Compatibility Matrix
 
Data Sheet
Download and read the BRM data sheet in PDF format
 
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BRM for Sports and Entertainment Organizations



MTP Software is a leading provider of CRM Solutions for Sports and Entertainment Organizations.

Your organization is already using the best ticketing system available. Now you can access all the ticketing and event information in your ticketing system without ever leaving your CRM system, and without ever having to re-key any information.

MTP Software's award-winning CRM solution Business Relationship Manager (BRM)provides seamless integration with eTicketing systems, giving salespeople uprecedented access to key customer history and transaction information, whether in the office or on the road.

BRM will help the entire sales team be more productive, whether renewing all your season ticket holders, selling group and event tickets or filling that last sponsorship advertisement in the program.

MTP Software Clients



Seamless integration with your ticketing system is an essential element of a successful Sports CRM solution

No integration is NOT AN OPTION!!

Manually re-keying information is NOT AN OPTION!!

The BRM Suite integrates with the following ticketing systems:

  • Ticketmaster Archtics

  • Ticketmaster Host Only

  • Tickets.com

  • TicketReturn On-premise (REAL-TIME INTEGRATION)

  • TicketReturn Hosted (REAL-TIME INTEGRATION)

  • Streamline Ticketing




  • Full Asset Inventory with images and narrative description
  • Manage multiple contracts per account
  • Configure Payment Schedules
  • 1-Click Contract Generation
  • Manage Contract line items
  • Associate Contract-specific contacts
  • Track all correspondence history




  • Quickly and easily identify fans by ticket type, games attended or dollars spent
  • Exclude Season ticket holders or Sponsors as desired
  • Take immediate action from the results for seamless integration into your selling process
  • Create an email blast directly from the results
  • Create and Assign a Lead List directly from the results




BRM's Ticketing Analyzer enables sports organizations to quickly and easily discover where they are making money and where they are losing money.


Ticketing Analyzer allows you to query based on:
  • Event or Events within a Date Range
  • Ticket Type
  • Seating Area
  • Season
  • Opponent
  • Promo Code
Ticketing Analyzer puts all the game information you need right at your fingertips.



BRM combines a flexible, easy-to-use WSIWYG email template designer with a powerful, intuitive filtering and segmentation capability. The result is that your message reaches your intended audience with unprecedented ease. Combine this with an unlimited number of emails and templates at no additional cost, and you will be filling every available seat in the house.



BRM Mobile 3.0 provides complete access to all your customer information, anytime, anywhere, directly from your Smartphone or Tablet. Whether viewing account information before a meeting, capturing activities after a meeting, or accessing and emailing a quote, BRM Mobile 3.0 is the answer.



BRM enables organizations to quickly and easily identify the types of renewals, whether they are season tickets, mini packs, or sponsorships, assign or reassign the renewal task to a member of the sales team and create a call list that will provide the salesperson with an easy to use environment to efficiently manage their renewals, while providing sales management with complete visibility into the renewal process and status. The Renewal Wizard will enable the entire renewal process in a few simple clicks.



Are you tired of "Spreadsheet Land"?
Tired of trying to manage duplicates and rolling up multiple spreadsheets and tracking activities across your organization?

Let MTP Software show you what a truly integrated CRM solution can do for your organization.


Request a Demo
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