MTP Software: News and Events

MTP Software, a leader in business solutions for the small-to-midsized enterprise, conducted an analyst briefing for its BRM and BRM Connections products with Martin Schneider, a leading CRM analyst from The 451 Group. The goal of the briefing was to introduce the firm to MTP Software’s CRM software solutions and get expert feedback. Schneider, a former editor of CRM Magazine, provided thoughts on BRM and BRM Connections in his May 2nd Impact Report.

"MTP Software may seem like just another SMB-focused CRM vendor trying to cash in on the success of Salesforce.com. But its .NET-based product is very different from much of the hosted CRM copycats out there," wrote Schneider. "This is especially true about its BRM Connections product, which we feel could be the highlight of the company's portfolio."

BRM is a real-time, workflow-based relationship management system designed to provide small and medium sized business with a comprehensive view of all client, prospect and partner activities. BRM helps businesses ensure that opportunities are maximized, deadlines are met, and information is optimized. BRM Connections revolutionizes traditional CRM environments by completely removing the adoption barrier. BRM Connections allows a company to transparently connect a standard Outlook client to any existing CRM backend application, thus allowing companies to finally realize the benefits of underperforming CRM implementations.

As MTP Software brings its solutions to a larger audience, the feedback regarding the company’s solutions from analysts and customers has been overwhelmingly enthusiastic. The positive feedback from The 451 Group builds on the momentum MTP Software has enjoyed in the past few months, having also successfully installed BRM in eight organizations.

“Briefing analysts on our products is an important part of our business plan,” said Frank Cincotta, CEO and founder of MTP Software. “Industry analysts can provide valuable feedback about the market, our competitors and our software. We are extremely excited about the positive feedback we have received. Our customers, prospects and the industry analysts clearly see the unique value of our solutions.”

Schneider emphasized the value that BRM Connections offers through its ability to integrate transparently with any CRM system.

“The BRM Connections tool makes sales force automation simple, and can help drive adoption of other expensive CRM products, not just the BRM product," he wrote. "The relationship capital tools and the adoption-driving Outlook integration can open some doors among very large companies looking for some residual value from expensive CRM deployments that have stalled."

More importantly, Schneider recognized MTP Software’s value-add to its customers.

“The idea here is to drive adoption among sales reps, who historically do not like to change their methods or reenter contact data into CRM products,” Schneider said. “The idea is to drive adoption of more expensive CRM products that have essentially become shelfware due to sales agents failing to enter data and use the products. Selling the BRM Connections product to companies with large Siebel or SAP implementations that have floundered could prove a wise strategy.”

For more information about MTP Software and its CRM products, please visit www.MTPSoftware.com or call 781- 449-8210.