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MTP Software News Release

MTP Software Releases Business Relationship Manager (BRM) 6.0

Latest release brings BI to the forefront.

Natick, MA - September 1, 2009

MTP Software, a leader in business software solutions for the small-to-midsized enterprise, has announced the arrival of the latest edition of its popular Business Relationship Manager (BRM) software. BRM is a real-time, workflow-based relationship management system designed to provide small and medium sized business with a comprehensive view of all client, prospect and partner activities.

BRM 6.0 provides real-time Web, Windows, and Smartphone access to key client information, as well as even greater integration with MS Outlook. Users have information at their fingertips whether in the office or on the road. Professional users can work completely from Outlook and their Smartphone, while Power users can access the full breadth of BRM via the web or a fully internet-enabled windows client. BRM 6.0 also incorporates Time Management, to allow professionals to quickly and easily capture their time and activities via their Smartphone, the Web or directly from MS Outlook.

"BRM 6.0 enables our customers to get their arms around their businesses and gain a greater understanding into the key performance indicators that are driving their companies' success, as well as creating challenges." said Brian Schoenbeck, MTP Software's Director of Product Development. "Bringing greater visibility into how a company is really performing, and where the challenges lie, allows our customers to continue to grow their businesses in a stagnant economy."

As with previous versions of the software, BRM 6.0 continues to be exemplary in the area of user adoption. Martin Schneider, a leading CRM analyst from The 451 Group, has recognized BRM's ability to overcome the adoption barrier that is so frequently an obstacle to a successful software implementation.

"The idea here is to drive adoption among sales reps, who historically do not like to change their methods or reenter contact data," Schneider wrote.

Frank Cincotta, the CEO and founder of MTP Software, framed the release of BRM 6.0 within the larger context of the company's rapid growth and continuing success.

"As our economy begins to turn the corner, companies realize the importance of keeping costs under control, and maximizing every opportunity." Cincotta said. "BRM 6.0 provides companies with greater visibility into how they are performing, while removing the barriers that traditional CRM systems put up, by eliminating any adoption challenges and allowing users to continue to work with the tools they are already accustomed to working with."

About MTP Software

MTP Software is a leader in business solutions for the small-to-midsized enterprise. MTP Software's products are designed to help bring enterprise software to the SMB market, at a fraction of the cost. Information about MTP Software's products and services can be found at http://www.MTPSoftware.com/.


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