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MTP Software News Release
MTP Software Releases Business Relationship Manager (BRM) 4.0
Latest version of cutting-edge CRM product offers unprecedented feature-set, ease of adoption.
Needham, MA - June 31, 2007
MTP Software, a leader in business software solutions for the
small-to-midsized enterprise, has announced the arrival of the latest edition
of its popular Business Relationship Manager (BRM) software.
BRM is a real-time, workflow-based relationship management system designed to provide small and
medium sized business with a comprehensive view of all client, prospect and partner activities.
With the release of BRM 4.0, MTP Software has built upon what was
already the richest customer relationship management (CRM) feature-set available for
small-to-midsized companies. In addition to providing an intuitive, 360-degree view of
customer information in a fully user-configurable environment, the BRM 4.0 product suite
also offers real-time resource scheduling, event-planning tools, and offline data access.
"This release really demonstrates how BRM is becoming much more than
a traditionally-defined CRM system," said Brian Schoenbeck, MTP Software's
Director of Product Development. "Our customers see this evolution as their
own competitive advantage, and they're reaping the benefits."
As with previous versions of the software, BRM 4.0 continues to be exemplary in the
area of user adoption. Martin Schneider, a leading CRM analyst from
The 451 Group, has recognized BRM's ability to overcome the adoption barrier that
is so frequently an obstacle to a successful software implementation.
"The idea here is to drive adoption among sales reps, who historically do not like
to change their methods or reenter contact data," Schneider wrote.
Frank Cincotta, the CEO and founder of MTP Software, framed the release of BRM 4.0 within
the larger context of the company's rapid growth and continuing success.
"We're excited to release BRM 4.0 at a time when our customer base is growing as
quickly as it is," Cincotta said. "It's a great pleasure to work with all of these
organizations and help them elevate their businesses to the next level."
About MTP Software
MTP Software is a leader in business solutions for the
small-to-midsized enterprise. MTP Software's products are designed to help
bring enterprise software to the SMB market, at a fraction of the cost.
Information about MTP Software's products and services can be found at
http://www.MTPSoftware.com/.
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