MTP Software: News and Events

MTP Software, a leader in business software solutions for the small-to-midsized enterprise, has announced the arrival of the latest edition of its popular Business Relationship Manager (BRM) software. BRM is a real-time, workflow-based relationship management system designed to provide small and medium sized business with a comprehensive view of all client, prospect and partner activities.

With the release of BRM 4.0, MTP Software has built upon what was already the richest customer relationship management (CRM) feature-set available for small-to-midsized companies. In addition to providing an intuitive, 360-degree view of customer information in a fully user-configurable environment, the BRM 4.0 product suite also offers real-time resource scheduling, event-planning tools, and offline data access.

"This release really demonstrates how BRM is becoming much more than a traditionally-defined CRM system," said Brian Schoenbeck, MTP Software's Director of Product Development. "Our customers see this evolution as their own competitive advantage, and they're reaping the benefits."

As with previous versions of the software, BRM 4.0 continues to be exemplary in the area of user adoption. Martin Schneider, a leading CRM analyst from The 451 Group, has recognized BRM's ability to overcome the adoption barrier that is so frequently an obstacle to a successful software implementation.

"The idea here is to drive adoption among sales reps, who historically do not like to change their methods or reenter contact data," Schneider wrote.

Frank Cincotta, the CEO and founder of MTP Software, framed the release of BRM 4.0 within the larger context of the company's rapid growth and continuing success.

"We're excited to release BRM 4.0 at a time when our customer base is growing as quickly as it is," Cincotta said. "It's a great pleasure to work with all of these organizations and help them elevate their businesses to the next level."

About MTP Software

MTP Software is a leader in business solutions for the small-to-midsized enterprise. MTP Software's products are designed to help bring enterprise software to the SMB market, at a fraction of the cost. Information about MTP Software's products and services can be found at http://www.MTPSoftware.com/.